PointRoll
From DigitalJargonBuster
An advertising format that is part of the rich media family of advertising design technologies.
Developed by the PointRoll company, it grew in popularity from 2006. These advertising formats allow much greater scope for impact and stand-out, as well as interactivity with the viewer and the use of video and audio formats.
See also: Rich media, Tango Zebra, Eyeblaster
