Run of network

From DigitalJargonBuster

Revision as of 17:28, 2 May 2007 by Admin (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

A media planning term used to describe a campaign placed to run on any or all sites within a given network of sites.

Advertising campaigns can be targeted to specific editorial environments within a website or group of websites. Alternatively they can be scheduled randomly to appear anywhere across the whole network.

Personal tools