First party adserver
From DigitalJargonBuster
Revision as of 11:34, 22 November 2010 by 81.149.114.161 (Talk)
This is an adserver run by the media owner that a viewer is watching content from. If the adserver relays the request for advertising creative to a second adserver then this is described as a third party adserver. This process is typically the case for all advertising delivered through advertising sales networks. See also:Adserver, Third party adserver
