Pay per click
From DigitalJargonBuster
Revision as of 06:21, 22 March 2010 by 119.93.95.82 (Talk)
In pay-per-click advertising, the advertiser pays a certain amount for each click-through to the advertiser's website. The amount paid per click-through is arranged at the time of the insertion order and varies considerably. Higher pay-per-click rates recognise that there may be some 'no-click' branding value as well as click-through value provided.
