Viral marketing
From DigitalJargonBuster
Revision as of 22:09, 9 December 2007 by 81.149.36.44 (Talk)
Viral marketing is a type of online marketing that aims to have a message passed from one person to the next under their own efforts. It began with the email based content and after 2000 became synonymous with video clips and photographs. The arrival of social media in the mainstream of digital behaviour after 2004 created a series of new social networks for these messages to pass though.
