Creative

From DigitalJargonBuster

Revision as of 16:20, 2 May 2007 by Admin (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative". Since the creative requires creative inspiration and skill that may come from a third party, it often doesn't arrive until late in the preparation for a new campaign launch.

Personal tools