Message plus unit
From DigitalJargonBuster
Revision as of 08:44, 15 October 2010 by 82.69.20.76 (Talk)
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A graphical advertising format for web pages.
Created by the IAB as part of the Universal Advertising Package in 2003, the MPU quickly became a popular format across Europe and North America. Also known as Multiple Purpose Unit. (http://www.iabuk.net/en/1/glossarymtop.html), the MPU now appears to be referred to as an IMU, or Interactive Media Unit (http://www.iab.net/iab_products_and_industry_services/1421/1443/1452)
