Message plus unit
From DigitalJargonBuster
Revision as of 08:39, 15 October 2010 by 82.69.20.76 (Talk)
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This jargon term definition has been marked as incomplete and requiring editing. Please see the editing guidelines before making any changes. See the list of incomplete terms. |
A graphical advertising format for web pages.
Created by the IAB as part of the Universal Advertising Package in 2003, the MPU quickly became a popular format across Europe and North America. Also known as Multiple Purpose Unit.
