First party adserver

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Revision as of 11:34, 22 November 2010 by 81.149.114.161 (Talk)

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This is an adserver run by the media owner that a viewer is watching content from. If the adserver relays the request for advertising creative to a second adserver then this is described as a third party adserver. This process is typically the case for all advertising delivered through advertising sales networks. See also:Adserver, Third party adserver

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