Difference between revisions of "Play rate"
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| − | + | The ratio of successful plays of a rich media advertisement to the number of plays that were started. The discrepancy between the actual number of plays, and the number of calls that were made to the server to start the play, has been a significant issue since rich media advertising formats became popular in the late nineties. | |
| + | [[Category:Jargon]][[Category:Advertising]] | ||
Latest revision as of 17:01, 20 November 2013
The ratio of successful plays of a rich media advertisement to the number of plays that were started. The discrepancy between the actual number of plays, and the number of calls that were made to the server to start the play, has been a significant issue since rich media advertising formats became popular in the late nineties.
