Difference between revisions of "Cost per lead"
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| − | + | A standard industry measure for selling advertising on websites. This is a more specific form of cost-per-action in | |
| + | which a visitor provides enough information at the advertiser's site (or in interaction with a rich media ad) to be | ||
| + | used as a sales lead. Note that you can estimate cost-per-lead regardless of how you pay for the ad (in other | ||
| + | words, buying on a pay-per-lead basis is not required to calculate the cost-per-lead). | ||
| + | [[Category:Jargon]][[Category:Metrics]] | ||
Latest revision as of 11:53, 19 November 2013
A standard industry measure for selling advertising on websites. This is a more specific form of cost-per-action in which a visitor provides enough information at the advertiser's site (or in interaction with a rich media ad) to be used as a sales lead. Note that you can estimate cost-per-lead regardless of how you pay for the ad (in other words, buying on a pay-per-lead basis is not required to calculate the cost-per-lead).
