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− | The term that describes the memory size of a file, typically a web advert.
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− | The larger the file size, the greater the scope for creative development of the advertising artwork. There has
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− | been a tension in the industry between those designing adverts (who argue for larger file sizes), and
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− | web masters responsible for the viewer's experience (who argue for smaller file sizes to reduce the load on
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− | their servers and the speed of download for the user). The industry agrees the standards for file sizes through trade bodies.
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− | [[Category:Jargon]][[Category:Advertising]]
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Revision as of 08:29, 17 January 2013
Thinking like that is really ipmressvie