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The Digital Jargon Buster

We're on a mission to cut through the jargon. Digital media and marketing has spawned a new breed of jargon; the crashing together of the worlds of media, marketing, IT and telecoms has left us drowning in language most don't understand and even those that do still readily confuse. Our web monkeys have been searching high and low for some clear language that explains what it all really means.

We hate jargon!

Ever had a conversation about the web and not understood anything the other person said? Hey, you're not alone! The jargon sucks. It's unnecessary, confusing and a barrier to everyone's understanding. So that’s why we created this jargon buster. We're on a mission to stamp out the jargon.

Let's get jargon busting

Digital media and marketing spawned a new breed of jargon; the crashing together of the worlds of media, marketing, IT and telecoms has left us drowning in language most don't understand and even those that do still readily confuse. Sure, every industry has its abbreviations and common terms, but rarely has the obsession been as huge and overpowering as in digital marketing.

Let's put an end to it

There's clarity in simplicity, and good business through clarity. We've built this up by listing the terms we hear most often. They only represent a small slice of internet jargon, and they're our interpretation of the meaning, but should point you in the right direction. If we've missed a term, then simply email us. And if you have a suggestion for the definition or links then be sure to email those as well.

Thanks to Digital Jargon Buster's supporters

We’re delighted that trade associations across Europe are supporting our jargon busting crusade. If you’re from a trade body then get in touch and take the jargon busting crusade to your members. We can also work with you on translation and terms in your national language.