Difference between revisions of "Third party adserver"

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(New page: This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be importan...)
 
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This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be important because introducing a third party creates a different relationship with the consumer – significant in issues such as the treatment of cookies by data protection issues. It can also create a risk of slower delivery of advertising assets, breakages in the delivery and other activities that may cause a discrepancy between the numbers of advertising spaces delivered in a campaign and the number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting.
 
This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be important because introducing a third party creates a different relationship with the consumer – significant in issues such as the treatment of cookies by data protection issues. It can also create a risk of slower delivery of advertising assets, breakages in the delivery and other activities that may cause a discrepancy between the numbers of advertising spaces delivered in a campaign and the number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting.
[[See also:Adserver]] [[See also:First party adserver]]
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See also:[[Adserver]], [[First party adserver]]
 
[[Category:Advertising]] [[Category:Technical]]
 
[[Category:Advertising]] [[Category:Technical]]

Revision as of 11:35, 22 November 2010

This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be important because introducing a third party creates a different relationship with the consumer – significant in issues such as the treatment of cookies by data protection issues. It can also create a risk of slower delivery of advertising assets, breakages in the delivery and other activities that may cause a discrepancy between the numbers of advertising spaces delivered in a campaign and the number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting. See also:Adserver, First party adserver

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