Difference between revisions of "Message plus unit"
From DigitalJargonBuster
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A graphical advertising format for web pages. | A graphical advertising format for web pages. | ||
| − | Created by the [[IAB]] as part of the Universal Advertising Package in 2003, the MPU quickly became a popular format across Europe and North America. Also known as Multiple Purpose Unit. (http://www.iabuk.net/en/1/glossarymtop.html), the MPU now appears to be referred to as an IMU, or Interactive Media Unit (http://www.iab.net/iab_products_and_industry_services/1421/1443/1452) | + | Created by the [[IAB]] as part of the Universal Advertising Package in 2003, the MPU quickly became a popular format across Europe and North America. Also known as Multiple Purpose Unit. (http://www.iabuk.net/en/1/glossarymtop.html), the MPU now appears to be referred to as an [[IMU]], or Interactive Media Unit (http://www.iab.net/iab_products_and_industry_services/1421/1443/1452) |
[[Category:Jargon]][[Category:Advertising]] | [[Category:Jargon]][[Category:Advertising]] | ||
Revision as of 08:51, 15 October 2010
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This jargon term definition has been marked as incomplete and requiring editing. Please see the editing guidelines before making any changes. See the list of incomplete terms. |
A graphical advertising format for web pages.
Created by the IAB as part of the Universal Advertising Package in 2003, the MPU quickly became a popular format across Europe and North America. Also known as Multiple Purpose Unit. (http://www.iabuk.net/en/1/glossarymtop.html), the MPU now appears to be referred to as an IMU, or Interactive Media Unit (http://www.iab.net/iab_products_and_industry_services/1421/1443/1452)
