|
|
| Line 1: |
Line 1: |
| − | The process of moving the delivery of web advertising through the different pages and templates of a website.
| + | |
| − | Advertising on web pages can be targeted to reach different audiences across different sections of the site.
| + | |
| − | ‘Rotation’ is the shorthand for this process. Advertising is scheduled in a process called trafficking and is driven
| + | |
| − | by powerful business management software called ‘ad servers’.
| + | |
| − | In the early days of web advertising rotations were simple to plan and manage, but today the campaign may be
| + | |
| − | rotating through a media schedule along with hundreds or thousands of other campaigns.
| + | |
| − | [[Category:Jargon]]
| + | |
| − | [[Category:Advertising]]
| + | |
