Difference between revisions of "Brand integration"
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In [[brand]] integration, one brand explicitly endorses another. Typically the sponsorship is presented in the form of | In [[brand]] integration, one brand explicitly endorses another. Typically the sponsorship is presented in the form of | ||
a homepage or site-wide position where "their site" recommends "that product". | a homepage or site-wide position where "their site" recommends "that product". | ||
| − | [[Category:Jargon]] | + | [[Category:Jargon]][[Category:Marketing]] |
Latest revision as of 16:13, 4 June 2007
In brand integration, one brand explicitly endorses another. Typically the sponsorship is presented in the form of a homepage or site-wide position where "their site" recommends "that product".
