Difference between revisions of "Run of site"

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A media planning term used to describe a campaign placed to run on any or all pages within a given website. A run-of-site ad is one scheduled to rotate around the website, usually in a random way. The advertising rates for these campaigns are usually lower than for media placements guaranteed to appear in an area selected by the advertiser.
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[[Category:Jargon]][[Category:Advertising]]

Latest revision as of 12:59, 19 November 2013

A media planning term used to describe a campaign placed to run on any or all pages within a given website. A run-of-site ad is one scheduled to rotate around the website, usually in a random way. The advertising rates for these campaigns are usually lower than for media placements guaranteed to appear in an area selected by the advertiser.

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