Difference between revisions of "Sponsorship"
From DigitalJargonBuster
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| − | Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. Sponsorship also implies a 'synergy and resonance' between the website and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising. | + | Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than [[run-of-site]] ad buys. Sponsorship also implies a 'synergy and resonance' between the website and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising. |
[[Category:Jargon]][[Category:Advertising]] | [[Category:Jargon]][[Category:Advertising]] | ||
Revision as of 13:01, 6 June 2007
Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. Sponsorship also implies a 'synergy and resonance' between the website and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising.
