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− | The process of moving the delivery of web advertising through the different pages and templates of a website.
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− | Advertising on web pages can be targeted to reach different audiences across different sections of the site.
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− | ‘Rotation’ is the shorthand for this process. Advertising is scheduled in a process called trafficking and is driven
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− | by powerful business management software called ‘ad servers’.
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− | In the early days of web advertising rotations were simple to plan and manage, but today the campaign may be
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− | rotating through a media schedule along with hundreds or thousands of other campaigns.
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− | [[Category:Jargon]]
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− | [[Category:Advertising]]
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