Difference between revisions of "First party adserver"
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This is an adserver run by the media owner that a viewer is watching content from. If the adserver relays the request for advertising creative to a second adserver then this is described as a third party adserver. This process is typically the case for all advertising delivered through advertising sales networks. | This is an adserver run by the media owner that a viewer is watching content from. If the adserver relays the request for advertising creative to a second adserver then this is described as a third party adserver. This process is typically the case for all advertising delivered through advertising sales networks. | ||
| − | See also:[[Adserver]], [[Third party adserver]] | + | See also: [[Adserver]], [[Third party adserver]] |
[[Category:Advertising]] [[Category:Technical]] | [[Category:Advertising]] [[Category:Technical]] | ||
Latest revision as of 13:26, 19 November 2013
This is an adserver run by the media owner that a viewer is watching content from. If the adserver relays the request for advertising creative to a second adserver then this is described as a third party adserver. This process is typically the case for all advertising delivered through advertising sales networks. See also: Adserver, Third party adserver
