Difference between revisions of "Media broker"
From DigitalJargonBuster
(New page: Specialists who buy media for groups of advertisers. Since it is often not efficient for an advertiser to select every website they want to use for their messages, an industry of speciali...) |
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Specialists who buy media for groups of advertisers. | Specialists who buy media for groups of advertisers. | ||
| − | Since it is often not efficient for an advertiser to select every website they want to use for their messages, an | + | Since it is often not efficient for an advertiser to select every website they want to use for their messages, an industry of specialist agents has evolved to enable this process to happen more effectively. Media brokers aggregate sites for advertisers and their media planners and buyers, based on demographics and other factors. |
| − | industry of specialist agents has evolved to enable this process to happen more effectively. Media brokers | + | [[Category:Jargon]][[Category:Company types]][[Category:Marketing]] |
| − | aggregate sites for advertisers and their media planners and buyers, based on demographics and other factors. | + | |
| − | [[Category:Jargon]] | + | |
Latest revision as of 10:57, 6 June 2007
Specialists who buy media for groups of advertisers.
Since it is often not efficient for an advertiser to select every website they want to use for their messages, an industry of specialist agents has evolved to enable this process to happen more effectively. Media brokers aggregate sites for advertisers and their media planners and buyers, based on demographics and other factors.
