Difference between revisions of "Cost per lead"
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A standard industry measure for selling advertising on websites. This is a more specific form of cost-per-action in | A standard industry measure for selling advertising on websites. This is a more specific form of cost-per-action in | ||
which a visitor provides enough information at the advertiser's site (or in interaction with a rich media ad) to be | which a visitor provides enough information at the advertiser's site (or in interaction with a rich media ad) to be | ||
Revision as of 16:33, 2 May 2007
A standard industry measure for selling advertising on websites. This is a more specific form of cost-per-action in which a visitor provides enough information at the advertiser's site (or in interaction with a rich media ad) to be used as a sales lead. Note that you can estimate cost-per-lead regardless of how you pay for the ad (in other words, buying on a pay-per-lead basis is not required to calculate the cost-per-lead).
