Difference between revisions of "Rich media"
From DigitalJargonBuster
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Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual [[banner]] ad. Today, the term is often used for banner ads with pop-up menus that let the visitor select a particular page to link to on the advertiser's site. Rich media ads are generally more challenging to create and to serve. Some early studies have shown that rich media ads tend to be more effective than ordinary animated banner ads. | Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual [[banner]] ad. Today, the term is often used for banner ads with pop-up menus that let the visitor select a particular page to link to on the advertiser's site. Rich media ads are generally more challenging to create and to serve. Some early studies have shown that rich media ads tend to be more effective than ordinary animated banner ads. | ||
| − | See also: [[Flash]] and the | + | See also: [[Flash]] and the [[Silverlight]] |
[[Category:Jargon]][[Category:Advertising]] | [[Category:Jargon]][[Category:Advertising]] | ||
Latest revision as of 15:51, 6 September 2010
Rich media is advertising that contains perceptual or interactive elements more elaborate than the usual banner ad. Today, the term is often used for banner ads with pop-up menus that let the visitor select a particular page to link to on the advertiser's site. Rich media ads are generally more challenging to create and to serve. Some early studies have shown that rich media ads tend to be more effective than ordinary animated banner ads.
See also: Flash and the Silverlight
