Difference between revisions of "Search engine marketing"
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| − | + | Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a website's position in the search engine's listings. There are two schools of techniques: [[search engine optimisation]] focuses on the natural search or editorial listings, while [[search engine advertising]] describes the paid for clicks and inclusion formats. | |
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| + | See also [[pay per click]] advertising | ||
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| + | [[Category:Jargon]][[Category:Marketing]] | ||
Latest revision as of 12:38, 19 November 2013
Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a website's position in the search engine's listings. There are two schools of techniques: search engine optimisation focuses on the natural search or editorial listings, while search engine advertising describes the paid for clicks and inclusion formats.
See also pay per click advertising
