Difference between revisions of "Cost per action"
From DigitalJargonBuster
(Undo revision 65353 by 94.23.1.28 (talk)) |
|
| (One intermediate revision by one user not shown) | |
Latest revision as of 11:55, 19 November 2013
A standard industry measure for selling advertising on websites. The advertiser pays for each visitor that takes some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might visit an advertiser's site and request to be subscribed to a newsletter.
