Difference between revisions of "Intrusive media"
From DigitalJargonBuster
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Media that imposes itself without being initiated by the user, interfering with the users and with a user's experience online. Striking the balance between interruption of the audience's behaviour, and fitting into the channel's format, is a balance advertising has to strike in most media. | Media that imposes itself without being initiated by the user, interfering with the users and with a user's experience online. Striking the balance between interruption of the audience's behaviour, and fitting into the channel's format, is a balance advertising has to strike in most media. | ||
[[Category:Jargon]][[Category:Advertising]] | [[Category:Jargon]][[Category:Advertising]] | ||
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Latest revision as of 12:05, 19 November 2013
Media that imposes itself without being initiated by the user, interfering with the users and with a user's experience online. Striking the balance between interruption of the audience's behaviour, and fitting into the channel's format, is a balance advertising has to strike in most media.
