Difference between revisions of "Sponsorship"

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(New page: Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with speci...)
 
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Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. Sponsorship also implies a "synergy and resonance" between the website and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising.
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Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than [[Run of site|run-of-site]] ad buys. Sponsorship also implies a 'synergy and resonance' between the website and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising.
[[Category:Jargon]]
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[[Category:Jargon]][[Category:Advertising]]

Latest revision as of 13:01, 6 June 2007

Sponsorship is an association with a website in some way that gives an advertiser some particular visibility and advantage above that of run-of-site advertising. When associated with specific content, sponsorship can provide a more targeted audience than run-of-site ad buys. Sponsorship also implies a 'synergy and resonance' between the website and the advertiser. Some sponsorships are available as value-added opportunities for advertisers who buy a certain minimum amount of advertising.

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