Difference between revisions of "Third party adserver"
From DigitalJargonBuster
(New page: This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be importan...) |
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This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be important because introducing a third party creates a different relationship with the consumer – significant in issues such as the treatment of cookies by data protection issues. It can also create a risk of slower delivery of advertising assets, breakages in the delivery and other activities that may cause a discrepancy between the numbers of advertising spaces delivered in a campaign and the number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting. | This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be important because introducing a third party creates a different relationship with the consumer – significant in issues such as the treatment of cookies by data protection issues. It can also create a risk of slower delivery of advertising assets, breakages in the delivery and other activities that may cause a discrepancy between the numbers of advertising spaces delivered in a campaign and the number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting. | ||
| − | + | See also: [[Adserver]], [[First party adserver]] | |
[[Category:Advertising]] [[Category:Technical]] | [[Category:Advertising]] [[Category:Technical]] | ||
Latest revision as of 13:24, 19 November 2013
This is an adserver run by a media agency or advertising sales network that delivers content to a viewer whose site does not serve the advertising directly. The distinction can be important because introducing a third party creates a different relationship with the consumer – significant in issues such as the treatment of cookies by data protection issues. It can also create a risk of slower delivery of advertising assets, breakages in the delivery and other activities that may cause a discrepancy between the numbers of advertising spaces delivered in a campaign and the number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting. See also: Adserver, First party adserver
