Difference between revisions of "Media planner"
From DigitalJargonBuster
(New page: A specialist who plans a media for clients. Media planners often work within advertising agencies. They handle the planning of a campaign, deciding which media to select in order to satis...) |
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A specialist who plans a media for clients. | A specialist who plans a media for clients. | ||
| − | Media planners often work within advertising agencies. They handle the planning of a campaign, deciding which | + | Media planners often work within advertising agencies. They handle the planning of a campaign, deciding which media to select in order to satisfy the client's marketing objectives. Typically they work with a media buyer who handles the negotiation and purchase of the space. |
| − | media to select in order to satisfy the | + | [[Category:Jargon]][[Category:Company types]][[Category:Marketing]] |
| − | handles the negotiation and purchase of the space. | + | |
| − | [[Category:Jargon]] | + | |
Latest revision as of 10:58, 6 June 2007
A specialist who plans a media for clients.
Media planners often work within advertising agencies. They handle the planning of a campaign, deciding which media to select in order to satisfy the client's marketing objectives. Typically they work with a media buyer who handles the negotiation and purchase of the space.
