Difference between revisions of "Media buyer"
From DigitalJargonBuster
(New page: A specialist who buys media for clients. Media buyers often work within advertising agencies. They handle the details of the negotiation and purchase of the media from a media owner. Typi...) |
m |
||
| Line 1: | Line 1: | ||
A specialist who buys media for clients. | A specialist who buys media for clients. | ||
| − | Media buyers often work within advertising agencies. They handle the details of the negotiation and purchase of | + | Media buyers often work within advertising agencies. They handle the details of the negotiation and purchase of the media from a media owner. Typically they work with a media planner to allocate the money provided for an advertising campaign among media properties (online, magazines, TV etc). |
| − | the media from a media owner. Typically they work with a media planner to allocate the money provided for an | + | [[Category:Jargon]][[Category:Company types]][[Category:Marketing]] |
| − | advertising campaign among media properties (online, magazines, TV etc). | + | |
| − | [[Category:Jargon]] | + | |
Latest revision as of 10:58, 6 June 2007
A specialist who buys media for clients.
Media buyers often work within advertising agencies. They handle the details of the negotiation and purchase of the media from a media owner. Typically they work with a media planner to allocate the money provided for an advertising campaign among media properties (online, magazines, TV etc).
