Difference between revisions of "Filtering"

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(New page: Filtering is the immediate analysis by a program of a user request to determine which ad(s) to return in the requested page. A web page request can tell a website or its ad server whether ...)
 
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as coming from a particular company's address or that the user is using a particular level of browser. The web ad
 
as coming from a particular company's address or that the user is using a particular level of browser. The web ad
 
server can respond accordingly.
 
server can respond accordingly.
[[Category:Jargon]]
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[[Category:Jargon]][[Category:Technical]]

Latest revision as of 10:32, 6 June 2007

Filtering is the immediate analysis by a program of a user request to determine which ad(s) to return in the requested page. A web page request can tell a website or its ad server whether it fits a certain characteristic such as coming from a particular company's address or that the user is using a particular level of browser. The web ad server can respond accordingly.

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