Difference between revisions of "Creative"
From DigitalJargonBuster
(New page: Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative". Since the creative requires creative inspiration and skill that may come from a t...) |
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the creative requires creative inspiration and skill that may come from a third party, it often doesn't arrive until | the creative requires creative inspiration and skill that may come from a third party, it often doesn't arrive until | ||
late in the preparation for a new campaign launch. | late in the preparation for a new campaign launch. | ||
| − | [[Category:Jargon]] | + | [[Category:Jargon]][[Category:Advertising]] |
Latest revision as of 16:30, 4 June 2007
Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative". Since the creative requires creative inspiration and skill that may come from a third party, it often doesn't arrive until late in the preparation for a new campaign launch.
