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m (<big>'''Digital Jargon Buster'''</big>)
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==<big>'''Digital Jargon Buster'''</big>==
 
==<big>'''Digital Jargon Buster'''</big>==
We’re on a mission to cut through the [[wikipedia:Jargon|jargon]]. Digital media and
+
We're on a mission to cut through the [[wikipedia:Jargon|jargon]]. Digital media and
 
marketing has spawned a new breed of jargon; the crashing
 
marketing has spawned a new breed of jargon; the crashing
 
together of the worlds of media, marketing, IT and telecoms has left
 
together of the worlds of media, marketing, IT and telecoms has left
us drowning in language most don’t understand and even those that
+
us drowning in language most don't understand and even those that
 
do still readily confuse. Our web monkeys have been searching high
 
do still readily confuse. Our web monkeys have been searching high
 
and low for some clear language that explains what it all really
 
and low for some clear language that explains what it all really
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===We hate jargon!===
 
===We hate jargon!===
 
Ever had a conversation about the web and not understood anything the other person said?
 
Ever had a conversation about the web and not understood anything the other person said?
Hey, you’re not alone! The jargon sucks. It’s unnecessary, confusing and a barrier to
+
Hey, you're not alone! The jargon sucks. It's unnecessary, confusing and a barrier to
everyone’s understanding. So that’s why we created this jargon buster. We’re on a mission to
+
everyone's understanding. So that’s why we created this jargon buster. We're on a mission to
 
stamp out the jargon.
 
stamp out the jargon.
  
===Let’s get jargon busting===
+
===Let's get jargon busting===
 
Digital media and marketing spawned a new breed of jargon; the crashing together of the
 
Digital media and marketing spawned a new breed of jargon; the crashing together of the
worlds of media, marketing, IT and telecoms has left us drowning in language most don’t
+
worlds of media, marketing, IT and telecoms has left us drowning in language most don't
 
understand and even those that do still readily confuse. Sure, every industry has its
 
understand and even those that do still readily confuse. Sure, every industry has its
 
abbreviations and common terms, but rarely has the obsession been as huge and
 
abbreviations and common terms, but rarely has the obsession been as huge and
 
overpowering as in digital marketing.
 
overpowering as in digital marketing.
  
===Let’s put an end to it===
+
===Let's put an end to it===
There’s clarity in simplicity, and good business through clarity. We’ve built this up by listing the
+
There's clarity in simplicity, and good business through clarity. We've built this up by listing the
terms we hear most often. They only represent a small slice of internet jargon, and they’re our
+
terms we hear most often. They only represent a small slice of internet jargon, and they're our
interpretation of the meaning, but should point you in the right direction. If we’ve missed a
+
interpretation of the meaning, but should point you in the right direction. If we've missed a
 
term, then simply email us. And if you have a suggestion for the definition or links then be
 
term, then simply email us. And if you have a suggestion for the definition or links then be
 
sure to email those as well.
 
sure to email those as well.
  
===Thanks to Digital Jargon Buster’s supporters===
+
===Thanks to Digital Jargon Buster's supporters===
 
We’re delighted that trade associations across Europe are supporting our jargon busting
 
We’re delighted that trade associations across Europe are supporting our jargon busting
 
crusade. If you’re from a trade body then get in touch and take the jargon busting crusade to
 
crusade. If you’re from a trade body then get in touch and take the jargon busting crusade to
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<includeonly>
 
<includeonly>
 
===Run the Digital Jargon Buster free on your website===
 
===Run the Digital Jargon Buster free on your website===
If you’re in the digital industry why not use the Digital Jargon Buster on your own site. There’s no cost
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If you're in the digital industry why not use the Digital Jargon Buster on your own site. There's no cost
and it’s just a few lines of code to add. Take the jargon busting crusade to your customers.
+
and it's just a few lines of code to add. Take the jargon busting crusade to your customers.
The results will always be fresh and if your customers find some jargon they don’t get then
+
The results will always be fresh and if your customers find some jargon they don't get then
we’ll define it for them too.
+
we'll define it for them too.
 
Just email our jargon busting web monkeys for more details.
 
Just email our jargon busting web monkeys for more details.
 
</includeonly>
 
</includeonly>

Revision as of 14:47, 2 May 2007

Contents

Digital Jargon Buster

We're on a mission to cut through the jargon. Digital media and marketing has spawned a new breed of jargon; the crashing together of the worlds of media, marketing, IT and telecoms has left us drowning in language most don't understand and even those that do still readily confuse. Our web monkeys have been searching high and low for some clear language that explains what it all really means.

We hate jargon!

Ever had a conversation about the web and not understood anything the other person said? Hey, you're not alone! The jargon sucks. It's unnecessary, confusing and a barrier to everyone's understanding. So that’s why we created this jargon buster. We're on a mission to stamp out the jargon.

Let's get jargon busting

Digital media and marketing spawned a new breed of jargon; the crashing together of the worlds of media, marketing, IT and telecoms has left us drowning in language most don't understand and even those that do still readily confuse. Sure, every industry has its abbreviations and common terms, but rarely has the obsession been as huge and overpowering as in digital marketing.

Let's put an end to it

There's clarity in simplicity, and good business through clarity. We've built this up by listing the terms we hear most often. They only represent a small slice of internet jargon, and they're our interpretation of the meaning, but should point you in the right direction. If we've missed a term, then simply email us. And if you have a suggestion for the definition or links then be sure to email those as well.

Thanks to Digital Jargon Buster's supporters

We’re delighted that trade associations across Europe are supporting our jargon busting crusade. If you’re from a trade body then get in touch and take the jargon busting crusade to your members. We can also work with you on translation and terms in your national language.

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