Difference between revisions of "Search engine marketing"
From DigitalJargonBuster
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| − | Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a | + | Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a website's position in the search engine's listings. There are two schools of techniques: [[search engine optimisation]] focuses on the natural search or editorial listings, while [[search engine advertising]] describes the paid for clicks and inclusion formats. |
| − | See also | + | |
| + | See also [[pay per click advertising]] | ||
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| + | [[Category:Jargon]][[Category:Marketing]] | ||
Revision as of 10:52, 10 December 2007
Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a website's position in the search engine's listings. There are two schools of techniques: search engine optimisation focuses on the natural search or editorial listings, while search engine advertising describes the paid for clicks and inclusion formats.
See also pay per click advertising
