Difference between revisions of "Code of Advertising"
From DigitalJargonBuster
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The UK Code or Advertising Practice and Sales Promotion describes what industry has agreed is legal, honest, decent and truthful in marketing communications. It is policed by the Advertising Standards Authority. Similar codes exist in many markets and organisations need to be up to date with the current local codes before undertaking digital marketing. Marketing teams should include code compliance in briefs to their agencies. | The UK Code or Advertising Practice and Sales Promotion describes what industry has agreed is legal, honest, decent and truthful in marketing communications. It is policed by the Advertising Standards Authority. Similar codes exist in many markets and organisations need to be up to date with the current local codes before undertaking digital marketing. Marketing teams should include code compliance in briefs to their agencies. | ||
| − | See also: [[Advertising Standards Authority]] | + | See also: [[Advertising Standards Authority]]. |
[[Category:Advertising]] [[Category:Regulation]] | [[Category:Advertising]] [[Category:Regulation]] | ||
Latest revision as of 13:34, 19 November 2013
The UK Code or Advertising Practice and Sales Promotion describes what industry has agreed is legal, honest, decent and truthful in marketing communications. It is policed by the Advertising Standards Authority. Similar codes exist in many markets and organisations need to be up to date with the current local codes before undertaking digital marketing. Marketing teams should include code compliance in briefs to their agencies. See also: Advertising Standards Authority.
