Difference between revisions of "Cost per action"
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| − | + | A standard industry measure for selling advertising on websites. The advertiser pays for each visitor that takes | |
| + | some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might | ||
| + | visit an advertiser's site and request to be subscribed to a newsletter. | ||
| + | [[Category:Jargon]][[Category:Metrics]] | ||
Latest revision as of 11:55, 19 November 2013
A standard industry measure for selling advertising on websites. The advertiser pays for each visitor that takes some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might visit an advertiser's site and request to be subscribed to a newsletter.
