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| − | The term that describes the memory size of a file, typically a web advert.
| + | #redirect [[File size]] |
| − | The larger the file weight, the greater the scope for creative development of the advertising artwork. There has
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| − | been a tension in the industry between those designing adverts (who argue for larger file weights), and
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| − | web masters responsible for the viewer's experience (who argue for smaller file weights to reduce the load on
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| − | their servers and the speed of download for the user). The industry agrees the standards for file weights through trade bodies.
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| | [[Category:Jargon]] | | [[Category:Jargon]] |
