Difference between revisions of "Web analytics"
From DigitalJargonBuster
(New page: What's happening inside a single website. This business discipline covers extracting business insight from customer behaviour data, and using this to optimise the website’s commercial p...) |
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This business discipline covers extracting business insight from customer behaviour data, and using this to optimise the website’s commercial performance. Web analytics is a rapidly growing discipline and is increasingly core to unlocking the value of the investment a firm has already committed to web development. | This business discipline covers extracting business insight from customer behaviour data, and using this to optimise the website’s commercial performance. Web analytics is a rapidly growing discipline and is increasingly core to unlocking the value of the investment a firm has already committed to web development. | ||
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| + | [[Category:Jargon]][[Category:Metrics]][[Category:Technical]] | ||
Latest revision as of 13:43, 6 June 2007
What's happening inside a single website.
This business discipline covers extracting business insight from customer behaviour data, and using this to optimise the website’s commercial performance. Web analytics is a rapidly growing discipline and is increasingly core to unlocking the value of the investment a firm has already committed to web development.
