Difference between revisions of "Play rate"
From DigitalJargonBuster
(New page: The ratio of successful plays of a rich media advertisement to the number of plays that were started. The discrepancy between the actual number of plays and the number of calls that were m...) |
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| − | The ratio of successful plays of a rich media advertisement to the number of plays that were started. | + | The ratio of successful plays of a rich media advertisement to the number of plays that were started. The discrepancy between the actual number of plays, and the number of calls that were made to the server to start the play, has been a significant issue since rich media advertising formats became popular in the late nineties. |
| − | The discrepancy between the actual number of plays and the number of calls that were made to the server to start the play, has been a significant issue since rich media advertising formats became popular in the late nineties. | + | [[Category:Jargon]][[Category:Advertising]] |
| − | [[Category:Jargon]] | + | |
Revision as of 11:11, 6 June 2007
The ratio of successful plays of a rich media advertisement to the number of plays that were started. The discrepancy between the actual number of plays, and the number of calls that were made to the server to start the play, has been a significant issue since rich media advertising formats became popular in the late nineties.
