Difference between revisions of "Click-through rate"
From DigitalJargonBuster
(New page: Category:JargonA click-through is what is counted by the sponsoring site as a result of an ad click. In practice, click and click-through tend to be used interchangeably. A click-throu...) |
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| − | + | A click-through is what is counted by the sponsoring site as a result of an ad click. In practice, click and click-through | |
tend to be used interchangeably. A click-through, however, seems to imply that the user actually | tend to be used interchangeably. A click-through, however, seems to imply that the user actually | ||
received the page. Sometimes advertising is traded only on the basis of a price for the click-through. | received the page. Sometimes advertising is traded only on the basis of a price for the click-through. | ||
| + | [[Category:Jargon]][[Category:Metrics]] | ||
Latest revision as of 16:26, 4 June 2007
A click-through is what is counted by the sponsoring site as a result of an ad click. In practice, click and click-through tend to be used interchangeably. A click-through, however, seems to imply that the user actually received the page. Sometimes advertising is traded only on the basis of a price for the click-through.
