Difference between revisions of "Cost per action"
From DigitalJargonBuster
(New page: A standard industry measure for selling advertising on websites. The advertiser pays for each visitor that takes some specifically defined action in response to an ad beyond simply clickin...) |
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some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might | some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might | ||
visit an advertiser's site and request to be subscribed to a newsletter. | visit an advertiser's site and request to be subscribed to a newsletter. | ||
| − | [[Category:Jargon]] | + | [[Category:Jargon]][[Category:Metrics]] |
Revision as of 16:16, 4 June 2007
A standard industry measure for selling advertising on websites. The advertiser pays for each visitor that takes some specifically defined action in response to an ad beyond simply clicking on it. For example, a visitor might visit an advertiser's site and request to be subscribed to a newsletter.
