Difference between revisions of "Pay per click"
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In pay-per-click advertising, the advertiser pays a certain amount for each click-through to the advertiser's website. The amount paid per click-through is arranged at the time of the insertion order and varies considerably. Higher pay-per-click rates recognise that there may be some 'no-click' branding value as well as click-through value provided. | In pay-per-click advertising, the advertiser pays a certain amount for each click-through to the advertiser's website. The amount paid per click-through is arranged at the time of the insertion order and varies considerably. Higher pay-per-click rates recognise that there may be some 'no-click' branding value as well as click-through value provided. | ||
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| + | ===External Links=== | ||
| + | *[http://en.wikipedia.org/wiki/Pay_per_click Pay Per Click] | ||
| + | *[http://www.seop.com/ppc-management/ PPC Management] | ||
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[[Category:Jargon]][[Category:Advertising]] | [[Category:Jargon]][[Category:Advertising]] | ||
Revision as of 06:21, 22 March 2010
In pay-per-click advertising, the advertiser pays a certain amount for each click-through to the advertiser's website. The amount paid per click-through is arranged at the time of the insertion order and varies considerably. Higher pay-per-click rates recognise that there may be some 'no-click' branding value as well as click-through value provided.
