View source for Pay per click

In pay-per-click advertising, the advertiser pays a certain amount for each click-through to the advertiser's website. The amount paid per click-through is arranged at the time of the insertion order and varies considerably. Higher pay-per-click rates recognise that there may be some 'no-click' branding value as well as click-through value provided.

===External Links=== 
*[http://en.wikipedia.org/wiki/Pay_per_click Pay Per Click] 


[[Category:Jargon]][[Category:Advertising]]