View source for Search engine marketing

Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a website's position in the search engine's listings. There are two schools of techniques: [[search engine optimisation]] focuses on the natural search or editorial listings, while [[search engine advertising]] describes the paid for clicks and inclusion formats.

See also [[pay per click]] advertising

[[Category:Jargon]][[Category:Marketing]]