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There are 3 main types of online advertising sale networks: ... quality traffic and are heavily used by brand marketers as a way to place advertising against certain categories of content. For the media owners taking part, th

The process of moving the delivery of web advertising through the different pages and templates of a website. Advertising on web pages can be targeted to reach different audiences across different

... within the organic (or 'natural') listings in search engines. It includes technical processes webmasters use to ensure sites are read and indexed effectively b ...igital Strategy Consulting] for reports and best practice on search engine advertising and marketing.

[[Category:Jargon]][[Category:Technical]]

...ease the effectiveness of their campaigns by matching the content of their advertising to the known or anticipated interests of specific consumers. ...ad become embraced by the main advertising sales networks, creating enough advertising inventory to become a core element in online media planning in North Americ

...here outside that website (such as ‘sponsored links’ columns or banner advertising networks) usually use third-party cookies. Third-party cookies can be eithe ...other party. A common situation is when a third party server is delivering advertising using formats such as Rich Media which are often streamed from another orga

.... This process is typically the case for all advertising delivered through advertising sales networks. [[Category:Advertising]] [[Category:Technical]]

... number of adverts delivered in practice. For guidance notes on minimising advertising server statistical discrepancies contact Digital Strategy Consulting. [[Category:Advertising]] [[Category:Technical]]

...ions departments and are typically run by media owners, media agencies and advertising sales networks. Several adservers may be involved in the delivery of a sing ...s enabling a type of accuracy in advertising reporting unparalleled in the advertising industry. Throughout the next decade the number of ad servers and their com

... anticipated interests of consumers. By matching the profile of viewers to advertising content that is deemed to be relevant, the media owner selling that ad spac ...data protection laws, or tighter self-regulation of the online behavioural advertising industry. The European Commission (via Commissioner Meglena Kuneva) has rai

...viewers. This allows site owners to deliver editorial content, services or advertising which has greater relevancy. There are a wide range of technologies that pr See also: [[Behavioral advertising]], [[Behavioral targeting]]

...for the data that is gathered by advertising networks that use behavioural advertising. [[Category:Technical]]

... locations have been made. These can be used to target website content and advertising to people of a certain country, region or smaller district and websites can [[Category:Technical]]