Search engine marketing
From DigitalJargonBuster
(Redirected from SEM)
Search Engine Marketing, or SEM, is a type of online marketing that aims to deliver clicks and audiences from search engines by promoting a website's position in the search engine's listings. There are two schools of techniques: search engine optimisation focuses on the natural search or editorial listings, while search engine advertising describes the paid for clicks and inclusion formats.
See also pay per click advertising
